I've spent 15 years inside luxury retail learning which levers actually move the business. That's the perspective every client gets — paired with the hands-on execution to back it up.
Real operator experience applied where it matters most — whether you're scaling an established resale business or building something new in the space.
From flagship retail to digital storefronts, I help businesses build a seamless growth strategy across every channel — whether you're scaling an existing operation or building from the ground up.
Luxury buyers have high expectations — and the brands that meet them build lasting loyalty. I help businesses craft a customer experience that reflects the quality of what they sell and earns the trust that converts browsers into lifelong customers.
Smart inventory decisions are the foundation of a profitable resale business. I help brands use their own data to optimize what they acquire, how they price it, and which acquisition and sales channels deliver the best return.
Every marketing dollar should have a clear job. I help businesses identify their highest-performing channels, build a data-driven allocation strategy, and create the kind of efficient growth that compounds over time.
You need senior executive leadership — but not full-time, right now. I bring over 15 years of retail and digital experience directly into your business as an embedded operator, not an outside adviser.
The luxury resale marketplace landscape is full of opportunity — the key is knowing where to focus. I help businesses build a clear, data-backed channel strategy that maximizes revenue, protects margin, and positions the brand in the right places.
A career spent entirely in luxury retail and resale — across every function that drives a business forward.
Six locations across New York City and Los Angeles — full ownership of team, customer experience, and performance across every store.
End-to-end digital leadership across DTC, marketplaces, paid media, SEO, and platform technology — from strategy through execution.
Luxury clienteling, brand standards, and the kind of customer relationships that build lifetime value and set a brand apart.
Built and led teams of 70+ across retail and digital functions. Developing the people around me has always been as important as the strategy itself.
Luxury Resale & E-Commerce Consultant · New York
My career has been built entirely inside luxury retail — from early roles at Barneys New York, Neiman Marcus, and Intermix, to eight years as SVP at What Goes Around Comes Around, one of America's most recognized luxury vintage and resale destinations. Across those roles I developed a depth of knowledge in luxury resale that spans every part of the business — buying, operations, brand, digital, and everything in between.
I've run these businesses from the inside. I know how quickly margin erodes when marketplace fees go unchecked, what luxury buyers actually expect from a pre-owned experience, and what it takes to build a team that delivers. What I bring to every engagement is the same thing I brought to every role — genuine investment in the outcome.
I work with a small number of clients each year across the full resale ecosystem — from established operators to startups building the next generation of resale technology. Every engagement gets the same level of attention and commitment.
“Tripled online revenue in two years — without adding proportional headcount or burning margin.”
Led full omnichannel strategy, re-platformed e-commerce from Magento to Salesforce Commerce Cloud, and built email, paid, and marketplace programs from scratch at What Goes Around Comes Around.
“Built a luxury marketplace partnership from the ground up — growing it significantly year over year while keeping the brand experience and margin intact.”
Designed channel strategy, negotiated partnership structure, managed listing and content standards, and built the reporting framework that kept the relationship profitable and brand-safe.
If you're building something serious in luxury resale or e-commerce, let's start with a conversation. I respond personally to every inquiry.